The PR pros behind the SPAC and IPO rush

Good morning and welcome to Insider Advertising for March 15. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

• The SPAC and IPO PR rush.
• Clubhouse brand deals.
• Dunkin's influencer marketing.

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Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson.

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Meet the 18 top PR pros that companies are rushing to hire in the SPAC IPO craze

• Sean Czarnecki reports that the SPAC and IPO market is heading for another robust year, which means opportunity for PR firms.
• Companies going public need seasoned communications vets to help put their businesses in the best light for investors.
• Insider identified the top 18 public relations pros working in IPOs and SPACs today.

Read the story.

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How influencers and marketers are using Clubhouse to strike brand deals and make new connections

• The audio-only app Clubhouse has had a meteoric rise since launching in 2020.
• Sydney Bradley reports that influencers have taken notice and built a bustling community on the app for networking.
• Marketers are also tapping in by using Clubhouse to scout talent and cast campaigns.

Read the story.

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Inside Dunkin's influencer-marketing strategy, from hiring Charli D'Amelio to employees posting on TikTok

• Dunkin' has launched long-term programs on social media to help promote products.
• Amanda Perelli reports that the brand has leaned into hiring influencers, employees, and fans to film content for TikTok.
• Dunkin' has a large TikTok presence with 2.4 million followers.

Read the story.

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More stories we're reading:

• Mars CEO says that the pandemic will redefine how the company approaches business travel and office design (Insider)
• How finance-focused TikTok creator Tori Dunlap's earnings ballooned after she began posting videos to help her 860,000 followers take control of their money (Insider)
  
• HBO content will remain commercial-free in ad-supported version of HBO Max (The Wrap)
• Condé Nast expects strong revenue growth in 2021 after "very difficult year," CEO says (The Information)
• House panel weighs moves to rein in big tech, aid media (Wall Street Journal)

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.